Studio-level systems. A creative director in your weekly meeting.
Currentform is a brand cohesion studio led by me, Amanda Williams. I've spent over a decade designing brands, campaigns, and events, most of it inside fast-growing tech companies where the brand had to keep up with the business.
I've been the in-house designer. Now I'm the studio.
At Voxel51 I spent two and a half years as the brand's Swiss Army knife, scaling a simple logo into a system that showed up at conferences like CVPR and ECCV, on the website, in social, and on swag people still wear. At Neo4j I was one of a three-person design team holding 20+ sub-brands together.
Both taught me the same thing: brands rarely fail from a bad logo. They drift, one rushed deck and one-off banner at a time. Currentform exists to pull them back together, and to build the systems that keep them there.
Four things you can count on.
Built so your team can make the next piece without us.
Every rebuild ends with tools, not just files. Alongside guidelines and templates, we set up AI-assisted systems trained on your brand, so your team can create new one-pagers, decks, and posts that come out consistent and come out fast. The craft stays human. The repetition doesn't have to.
A few more from the studio.
First identities for local businesses and campaign work for security startups. Different briefs, built the same way: one through-line, carried everywhere.
I started Currentform because I kept meeting smart, growing teams whose brand made them look smaller than they are. Not because anyone did bad work, but because nobody owned the whole picture.
That's the job I want: owning the whole picture with you. If your brand feels like it's pulling in five directions, I'd love to help it say one thing.