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Headfarmer · Brand Cohesion Rebuild

Every piece looked different. Now it's one bold, modern system.

Headfarmer is a boutique executive search, consulting, and recruitment firm that connects companies with specialized talent in finance, accounting, technology, and HR.

Client
Headfarmer
Engagement
Brand Cohesion Rebuild, flat-fee project
Scope
Brand guidelines, sales collateral, pitch deck template, AI-assisted brand systems
Timeline
About 13 to 14 weeks
The rebuilt Headfarmer brand in use: black and white business cards, the pitch deck proven impact slide, and the C-Suite and AI Readiness one-pagers, on black
The scatter

A confident team. A brand that didn't match.

Every piece of collateral looked different. The identity guide, the capability decks, the one-pagers, even two business cards from the same company each told a different story. There was no shared design language and no unified message.

Headfarmer materials before the rebuild: the 2020 identity guide, capability and retained search decks, one-pagers, and two mismatched business cards
Before: the 2020 identity guide, capability and retained search decks, one-pagers, and business cards.
The through-line

Keep the orange. Turn up the confidence.

Headfarmer's signature orange was already doing the work. We kept it as the anchor, paired it with black, and moved away from the rustic "farmer" feel toward a bold, modern look that matches how the team actually shows up. Poppins Bold for headlines, Montserrat for everything else.

Headfarmer wordmark: head in white and farmer in Farmer Orange
Primary
Farmer Orange
#F7821F
Black
#000000
White
#FFFFFF
Secondary
Light Orange
#FEE0CB
Light Gray
#F5F5F5
The system

One system, from one-pager to pitch deck.

A full set of deliverables, redesigned and rethought: a one-pager for every practice area, a pitch deck template, and brand guidelines that keep it all speaking the same visual language.

Headfarmer C-Suite Executive Search one-pager, front and back, printed and laid on a table
C-Suite Executive Search
Headfarmer AI Readiness one-pager on a desk
AI Readiness
Headfarmer About Us one-pager, front and back
About Headfarmer
Headfarmer business cards: a black card with the headfarmer wordmark and the tagline Purpose Driven Talent Solutions, and a white card with a team headshot and contact details
Business cards
Headfarmer pitch deck template: the proven impact slide with stat cards and an orange testimonial block, beside six supporting slides for the cover, practice areas, the engagement process, proven impact, the search team, next steps, and a closing slide
Pitch deck template the team customizes for every client pitch
The result

A team that makes its own materials, and stays on brand.

Headfarmer's team can now self-serve new deliverables using AI-assisted systems built for them. Every new piece comes out consistent, and it comes out fast.