A logo grew into a brand that shows up everywhere.
Voxel51 is an open-source data platform that lets computer vision and machine learning engineers visualize, curate, and annotate image, video, and 3D datasets to build better AI models.
A logo, and a company growing faster than its brand.
Voxel51 had a logo and a simple idea of a brand, but nothing cohesive or scalable for how fast the company was growing. Every new event, launch, and channel needed a look, and there was no system to pull from.
One orange. One voxel. I built the system around the brand orange and the voxel itself, the square "pixel" of 3D data. Scattered voxels became a pattern that could stretch from a social card to a full booth wall and still feel like the same company.
From hackathons to international conferences.
I scaled the brand across the website, social media, in-person hackathons, and events: booths, print, digital, swag, and merch for conferences including CVPR and ECCV. As the company grew, the brand grew with it.
A brand developers actually want to wear.
A fun, recognizable brand built for the computer vision and machine learning crowd, and a campaign engine that kept up with a fast-growing company.
“Every in-person conference was greeted by a chorus of ‘You have the best booth here - who's your designer??’”
“Amanda is amazing: she brought our brand to life across a variety of physical and digital channels. Amanda came in extremely early - we were a fledgling AI startup just getting its feet under it - and helped us evolve our look and feel as we radically broadened our open source and global 2000 enterprise footprint.
Every in-person conference was greeted by a chorus of ‘You have the best booth here - who's your designer??’ Our swag remains beloved (and we see people wearing our old shirts to conferences all the time). Amanda's digital work helped contribute to building a massive AI meetup community, update our website to better reach enterprise decisionmakers, and solidify deck design for everything from our fundraising pitches (which helped land our $30m Series B) to our sales overview.
Beyond her great output, Amanda is an absolute joy to work with. Her energy and commitment to our mission and to our team were truly infectious.”