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Crogl · Ongoing Brand Partner

One trident. One orange. One system the whole team can use.

Crogl is an autonomous AI security platform that investigates cybersecurity alerts and runs threat hunts inside an organization's environment, so analysts can make faster decisions.

Client
Crogl
Engagement
Ongoing Brand Partner, weekly check-in
Scope
Brand guidelines, sales one-pagers, templates, campaigns, and event design
Timeline
Ongoing
Crogl booth at RSAC 2026 in trident orange and white, with a lit header sign, a serif tagline wall reading Secure Agents for Security Operations, and branded counters
The scatter

The logo was right. Everything around it wasn't.

Crogl had a logo and a primary color they wanted to keep, but every asset looked different. The team wanted a professional, clean look, and the visuals weren't showing it.

Crogl materials before: a crumpled-paper brand kit cover and presentation slides in clashing styles and accent colors
Before: the June 2025 brand kit and presentation template.
The through-line

Trident orange, and the trident itself.

We anchored everything to the signature trident orange and the trident icon, set against a deep navy, and stripped out everything else competing for attention. The product and the message do the talking.

Primary
Trident Orange
#F0B323
Beta Black
#051C2C
White Glove Service
#F9F9F9
Secondary
Trident Gold
#CC8A00
Dark Gray Matter
#2B5B6C
Light Gray Matter
#DDE5ED
Crogl logo lockup in trident orange: the trident icon beside the CROGL wordmark with the tagline AI For Enterprise Security
The system

A system the team can run with.

A full brand system and templates the team uses on their own: guidelines with a clear brand voice, sales one-pagers, and a customer pitch deck in both light and dark mode, all built so anyone at Crogl can make something new and keep it consistent.

Crogl GovCro capabilities sheet, front and back, with the trident orange header and navy stat blocks
Government capabilities sheet
Crogl Sovereign By Design and Free Download one-pagers, with use-case cards and a vulnerability blast radius graphic
Sovereign By Design and Free Download one-pagers
Crogl customer pitch deck: the light mode A New Era In Threats slide with large stats and a donut chart, beside six supporting slides in light and dark mode covering the cover, the swivel chair investigation, the execution lifecycle, governance, a customer example, and technology partners
Customer pitch deck, built in both light and dark mode
Wide view of the full Crogl booth footprint: a Sovereign by Design banner, the orange lounge with tiered seating, and the video tower Crogl tower booth wrapped in trident orange with a wraparound video screen and Your AI SOC messaging Crogl lounge in use, with attendees working on laptops on the tiered seating beneath the logo walls
Booth, lounge, and video tower, Black Hat 2026
Spotlight

We also branded Crogl's first AI SOC Summit.

Event identity, registration and signage, badges, the demo booth, social ads, and the opening keynote, all designed as one system.

See the AI SOC Summit →
AI SOC Summit registration desk with sponsor banner and wayfinding in blue and gold
The result

A simple, sleek brand that lets the product shine.

Crogl's brand now looks as sharp as the product. The team self-serves from the templates, and we stay on as an ongoing partner for whatever comes next, from new sales material to a full-scale summit.

“

Amanda is always a pleasure to work with. Excellent communication, great attention to detail, and fantastic organization skills. I would recommend Amanda for any design work needed. Expect fast turnarounds, clear labeling on deliverables, and always a great attitude.

Blake Boris-Schacter
Director of Field Marketing, Crogl