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Crogl · AI SOC Summit

A first-time event that looked like it had done this for years.

Crogl hosted its first-ever AI SOC Summit, bringing together leaders in cybersecurity and AI. We partnered with their team to create the event's visual identity and design the full experience, digital and physical.

Client
Crogl
Role
Brand and event designer
Scope
Event branding, event design, marketing assets, keynote design
Event
March 3, Tysons, VA
AI SOC Summit registration desk with a backdrop, sponsor banner, and wayfinding sign in blue and gold
The challenge

Clarity and credibility, on day one.

As a first-time event, Crogl needed one strong brand presence that could scale from LinkedIn ads to large-format event design, and still feel modern, technical, and easy to understand.

AI SOC Summit logo, a blue and gold gradient cube beside the event name in white, March 3, Tysons, VA
The approach
01
A flexible visual system built to carry across every touchpoint
02
A clean, modern event look, with Crogl's trident gold running through it
03
Complex messaging simplified through clear, intentional design
The system

One look, from LinkedIn ads to the registration desk.

The same cube, gradient, and gold carried every piece: badges color-coded by role, a demo booth in Crogl's own colors, animated ads, and a sponsor kit partners could post themselves.

Three AI SOC Summit badges on gold lanyards for sponsor, speaker, and attendee
Badges and lanyards, color-coded by role
Crogl demo booth with a gold backdrop, screen, and navy counter with the trident logo
Crogl demo booth
Animated registration ad
Sponsor announcement graphic reading We're sponsoring the AI SOC Summit
Sponsor announcement kit
Animated AI SOC Summit banner with the rotating gradient cube
Animated event banner
Keynote design

A keynote as sharp as the stage it was on.

The opening keynote carried the event system onto the big screen, turning dense security data into bold, readable stat moments.

AI SOC Summit keynote: the 87 percent stat slide on the cost of cyber attacks, beside six supporting slides including the title, the jobs headline, a breach breakdown, workforce numbers, and the Crogl platform
Opening keynote, built around bold stat moments