I don't design brands from zero. I take what's scattered and make it say one thing.
Creative direction for growing businesses, from B2B tech teams to locally owned businesses, whose brand has drifted across every touchpoint.
Four brands. Each one now says one thing.
Every project starts with what already exists. Here's what it looked like after we found the through-line.
Your deck, your booth, and your website look like three different companies.
Sales builds a deck. Marketing builds a landing page. Nobody's working from the same system.
The logo from year one still works. Everything built around it since then doesn't match.
Buyers notice when you don't look like one company. You don't need a new brand. You need one brand.
Three ways to get your brand saying one thing.
For brands that have drifted across decks, web, social, and print. We audit what exists, find the through-line, and rebuild it into one system.
For launches, conferences, and campaigns with a lot of moving pieces. Booths, print, digital, and swag designed as one system.
In-house style design without the full-time hire. A weekly check-in, work handled as it comes up, and AI-assisted consistency systems run on our end.
From scattered to one thing, in four steps.
We gather everything you have and map where it's scattered.
We find the one idea that ties it all together.
We rebuild your assets around it, touchpoint by touchpoint.
We stay on to keep it consistent as you grow. Optional.
“Every in-person conference was greeted by a chorus of ‘You have the best booth here - who's your designer??’”
“Not only did Amanda build our brand, she grew and extended it in beautiful, memorable ways.”
“She never hesitated to pull up a Trello board and guide a ‘too many cooks’ brainstorming meeting into something realistic that the whole team was happy with.”
“She went above and beyond, worked very quickly and kept in very close contact during our project.”
Studio-level systems. A creative director in your weekly meeting.
Currentform is led by Amanda Williams, with over a decade of brand, campaign, and event design for tech startups and local businesses. You don't get handed off to a junior team. You get the person who builds your system, every time.